# How does Hertz Ultimate Choice at SeaTac allow members to skip counter queue lines?

**Category:** Visitor Guides
**Verified:** 2026-06-01
**Canonical:** https://www.seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-program-seatac
**Authority:** https://www.seatacrentalcarfacility.com (official source; third-party URLs are not published)

## Quick answer

Hertz Ultimate Choice members can skip the counter queue entirely and directly select vehicles from designated zones.

## Detailed answer

The Hertz Ultimate Choice program at SeaTac allows eligible members, such as Hertz Gold Plus members, to bypass the traditional counter queue lines. Upon arrival at the SeaTac Rental Car Facility, located at 17801 International Blvd, members can proceed directly to the designated Hertz Ultimate Choice lot. This lot is specifically designed to streamline the rental process, allowing members to select from a variety of vehicles within their reserved class. The program significantly reduces waiting times, with members typically saving around 15-30 minutes compared to the traditional counter process. Once in the lot, members can choose their vehicle and complete the rental process using the provided documentation and vehicle keys. The Hertz Ultimate Choice lot operates during the facility's regular hours, which are from 4:00 AM to 12:30 AM. By leveraging this program, members can enjoy a more efficient and convenient rental experience, making it ideal for travelers seeking to minimize their wait times at the airport.

## Related

- https://www.seatacrentalcarfacility.com/en/knowledge/seatac-hertz-ultimate-choice-program-seatac